Investment Portfolio Management is the practice of managing a collection of investments, typically in individual securities. It also includes the process of periodically rebalancing the assets to reflect your desired mix of investments and risk tolerance.Go here :theinvestorscentre.com

Creating the right investment portfolio starts with determining your goals and timeframe for investing, as well as your risk tolerance. From there, you can develop an asset allocation that balances stocks, bonds and cash investments with alternative investments like real estate. The goal is to create a balance that fits your unique situation and evolving interests.

The main reason asset allocation is important is that it reduces your overall portfolio risk by spreading out your investments across and within different asset classes. The idea is that when one investment goes down, another will go up, offsetting your losses. This is called diversification, and it’s an essential part of effective investment portfolio management.

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